Purple shampoo is a color-correcting hair product designed to neutralize brassy or yellow tones in blonde, silver, or highlighted hair. Infused with purple pigments, it works by counteracting warm, unwanted hues, leaving hair with a cooler, more neutral tone. Ideal for color-treated, bleached, or gray hair, purple shampoo helps maintain vibrant, fresh shades and restore balance to blonde and silver hair. Regular use (1-2 times a week) can keep hair looking bright, cool, and free from brassiness.
