Lush London Fiber gum is a flexible, texturizing styling product that provides medium to strong hold while adding thickness and structure to hair. It’s made with fibers that help create a voluminous, matte finish, making it ideal for adding texture and definition to short or layered hairstyles. The gum offers a natural, non-greasy feel and is perfect for creating messy, tousled looks or adding grip for more intricate styles. It’s great for all hair types, especially for those seeking a more natural, flexible hold without the crunch.